As an important carrier and form of promoting international exchanges in the field of cultural tourism，international cultural festival activities play a role in promoting Beijing Strengthen the function construction of the international exchange center. In 2022，due to the impact of the epidemic situation，although the scale of international cultural festival activities in Beijing has relatively shrunk，there are still some remarkable points，including the successful hosting of Beijing Winter Olympics and the series of activities of the Ice and Snow Culture Festival，and Optimizing the brand of cultural festivals，and Innovating the digital communication form of festival culture，etc.