本文选取电影、动漫、旅游等九个领域和美国、日本、印度等国家和地区,对所选领域中外竞争情况进行了对比。研究发现,从市场规模角度来看,我国已经在电影、网络文学、游戏、艺术品交易、旅游等多个领域处于领先地位;从产业发展成熟度角度来看,我国在动漫、艺术品交易、流媒体平台等领域还存在产业链不够完整、竞争主体比较分散、版权保护不力、用户付费意愿低等薄弱环节;从内容生产能力来看,我国的文化产品质量、国际受众认可度有待提高;从商业模式角度来看,我国一些文化行业还不够成熟;从国际市场表现来看,我国核心文化产品出口存在比例低、覆盖地区少、市场占有率不足等问题;从数字化发展趋势来看,我国文化产业有可能搭载新基建提速的快车,在未来国际竞争中取得先机。
This essay selects 9 areas including film,animation,tourism,and 9 countries and regions including the U.S.,Japan and India,and through comparisons between the advantages of these countries in different areas,discovered that:from a market size perspective,China is in a leading position in film,internet literature games,fine arts,tourism. From an industrial maturity perspective,China’s animation,fine arts industries and web streaming platforms have many weakness such as the structure of industrial chains are not integrity,the main market players are dispersed,the copyright protection is weak,and the willingness of users payment are still low;from a content production perspective,the quality of products should be promoted,and the acceptance by international markets is still low;and from a market coverage rate perspective,China’s core cultural products export at a low rate,cover less regions and its market coverage is not enough. From the perspective of digital development,with the benefits of new infrastructure construction,China’s cultural and tourism industries will have advantages and huge opportunities in the international competitions.