侵犯知识产权是我国跨境电商企业出海面临的障碍之一。保护跨境电商知识产权能提高商品溢价，使企业摆脱低质量重复竞争的窘境。跨境电商知识产权促进了诸如音乐、视频、电影、文学、软件系统等数字化业务的交易。当前，我国跨境电商知识产权领域的法规远远落后于跨境电商发展，且没有明确主管部门，对跨境电商知识产权侵权行为惩罚力度较轻。一部分跨境电商中小企业不了解销售目的地国的知识产权法规，不能有效防范潜在的侵权风险。为了更好地保护公民权益，我国应当健全法律法规体系，构建多方协作管理机制，拓宽维权援助渠道，构建公共信息平台，加强国际合作交流，加大人才培养力度。
Illegal infringement of intellectual property rights is one of the barrier of China’s cross-border e-commerce enterprises going overseas. The intellectual property rights protection of cross-border e-commerce can improve the commodity premium and help enterprises get out of the low quality competition. Cross-border E-commerce intellectual property rights promote the transaction of digital businesses such as music，video，film，literature，software systems，and so forth. At present，the formulation of laws and regulations in China’s cross-border e-commerce intellectual property rights is lagging behind，and there is no special regulatory authority for cross-border e-commerce intellectual property rights. In addition，the punishment for illegal infringement is relatively light. A part of small and medium cross-border e-commerce enterprises don’t fully understand the intellectual property rights laws and regulations of the sales destination countries，and failure to prevent the potential infringement risks of intellectual property rights. Therefore，China should improve the legal and regulatory system，establishing a multi-party cooperation mechanism，widening channels of rights protection and assistance，building the public information platform，strengthening international cooperation and talent training.
