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百舸争流千帆竞——中国跨境电商服务生态体系发展研究

文章摘要

在我国跨境电商从产品出海进入品牌出海阶段,跨境电商卖家的各类服务需求日渐增长,催生出一大批专业跨境电商服务商,在不同环节为跨境电商卖家发展赋能。目前,跨境电商服务商加速携手资本市场,物流、支付、SaaS服务领域最受关注,更有跨境大卖跨界进入服务领域,整个服务生态展现出专业化、生态化、标准化发展特点。面对目前存在的问题,在新的发展形势下,跨境电商服务商将着力提高精细化服务能力、打造生态化服务矩阵、构筑本土化服务优势,跨境电商服务行业也将呈现整合并购趋势明显、服务“走出去”进程加快、跨境服务国际规则对接加强等发展趋势。

Abstract

In China,the cross-border e-commerce has entered the stage of outbound brands from outbound products. The various service requirements of cross-border e-commerce sellers is growing day by day,appearing a large number of professional cross-border e-commerce service providers to enable the development of cross-border e-commerce sellers. At present,cross-border e-commerce service providers are accelerating in association with the capital market especially in the fields of logistics,payment and SaaS services. In addition,cross-border sellers have entered the service field,and the whole service ecology shows the characteristics of professional,ecological and standardized. Under the existing problems and the new development situation,cross-border e-commerce service providers should focus on improving the refined services,making the ecological service matrix,and enhancing the localized service capabilities. The cross-border e-commerce service industry shows the trend of increasing integration and mergers,accelerating the process of going overseas,and aligning with international economic and trade cooperation.

作者简介
王小艳:王小艳,河南国际数字贸易研究院研究员,院长助理,主要研究方向为跨境电商、数字贸易、品牌出海。
侯若旭:侯若旭,郑州职业技术学院教师,全球(郑州)跨境电商研究院研究人员,主要研究方向为市场营销、跨境电商。
贺蓓蓓:贺蓓蓓,郑州职业技术学院教师,全球(郑州)跨境电商研究院研究人员,主要研究方向为跨境电商、跨境物流。