青岛平度睫毛产业基础雄厚,历史悠久,20世纪70年代就已在平度市大泽山镇长乐地区出现,经过多年发展,睫毛产业已经在整个平度市范围内壮大成势。本文通过梳理平度睫毛产业与跨境电商产业融合发展现状,分析假睫毛跨境出口面临的问题,并从制定专项扶持政策、树立地域假睫毛品牌、推动出海模式创新发展、加强知识产权合规管理、加大跨境电商人才培养等方面提出对策建议。
Qingdao Pingdu eyelash industry has a strong foundation and a long history. It has appeared and developed in Changle district,Dazeshan town,Pingdu city in the 1970s. Years later the eyelash industry has expanded gradually in Pingdu. The report analyzes the problems of eyelashes going overseas by reviewing the current status of the integrated development between the eyelashes industry and the cross-border e-commerce industry in Pingdu,and puts forward countermeasures and suggestions from some aspects which are formulating special support policies,establishing regional eyelashes brands,promoting the innovative development of the outbound model,strengthening the compliance management of intellectual property rights,and increasing the talents training of cross-border e-commerce.