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绍兴纺织产业带:以集群优势带动跨境电商新发展

文章摘要

绍兴柯桥拥有全国最大的纺织产业集群,占据全球纺织面料1/4的市场份额。近些年,绍兴柯桥纺织产业加快发展外贸新业态新模式,深化跨境电商综试区和市场采购贸易两大国字号试点,纺织业跨境电商发展成效显著。本文在介绍绍兴纺织业发展和跨境电商综试区建设的基础上,分析了柯桥纺织业跨境电商集聚发展和线上线下融合发展情况,并聚焦主体培育、配套建设、项目引育、产教融合,提出柯桥纺织产业带跨境电商高质量发展建议。

Abstract

Shaoxing Keqiao has the largest textile industry cluster in China,occupying a quarter of the global textile fabric market share. In recent years,Keqiao textile industry has accelerated the development of new forms and models of foreign trade,deepened the pilot of cross-border e-commerce comprehensive test area and market purchasing mode,and achieved the significant results in cross-border e-commerce textile industry. Based on the introduction of Shaoxing textile industry and cross-border e-commerce comprehensive test area,the report analyzes the development of cross-border e-commerce clustering and the integration of online-offline of Keqiao textile industry,and putting forward the high-quality development suggestions for cross-border e-commerce of Keqiao textile industrial zone from the aspects of the generality cultivation,the policy support,the supporting construction,the project introduction and the integration of industry and education,and so forth.

作者简介
周威威:周威威,绍兴市电商公共服务中心负责人,主要负责全市跨境电商和传统电商公共服务体系建设和业务推进工作。
陈佳:陈佳,绍兴市电商公共服务中心工作人员。