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义乌综试区:构筑跨境电商强大“引力场”

文章摘要

义乌作为全球最大的小商品批发市场和国际贸易综合改革试点城市,自获批跨境电商综试区以来,认真贯彻落实省委省政府“大力发展跨境电商”的决策部署,围绕“全国网商集聚中心、全球网货营销中心、跨境电子商务高地”的目标,重点在主体引育、优势叠加、通道扩展、创新驱动等方面发力,形成了中小微跨境电商企业集聚发展的良好环境。本文基于义乌跨境电商发展现状,总结梳理了义乌跨境电商的工作亮点、创新举措及存在的问题,并立足义乌电子商务“十四五”发展规划关于跨境电商发展的目标,提出义乌要在强化人才培育、拓宽物流通道、优化主体结构、提升服务体系、支持品牌培育、做大进口业务等方面发力,推动义乌跨境电商高质量发展。

Abstract

As the world’s largest small commodity wholesale market and the pilot cities for comprehensive reform of international trade,Yiwu has seriously implement the decision and deployment of “vigorously developing cross-border e-commerce” by the Provincial Party Committee and Provincial Government since it was approved as across-border e-commerce comprehensive test area. Focusing on the goal of “national e-commerce gathering center,global e-commerce marketing center,and cross-border e-commerce highland”,and making effort on the main body education,advantages superposition,channel expansion,and innovation drive,it has formed a favorable environment for the agglomeration and development of micro,small and medium size cross-border e-commerce enterprises. According to the current situation of Yiwu cross-border e-commerce,the report summarizes the highlights of work,the innovative measures and the existing problems of Yiwu cross-border e-commerce. And based on the objectives of the development of cross-border e-commerce in Yiwu 14th Five-Year E-Commerce Development Plan,it proposes that Yiwu should make efforts in strengthening talent cultivation,broadening logistics channels,optimizing the main structure,improving the service system,supporting brand cultivation,and expanding import business,promote the high-quality development of Yiwu cross-border e-commerce.

作者简介
董华英:董华英,浙江外国语学院跨境电商浦江研究院副院长,主要研究方向为跨境电商、中欧班列。
喻中华:喻中华,义乌市市场发展委员会电商科科长,主要负责全市电子商务业务推动。