跨境电商出口繁荣背后，中国的供应链起到了强有力的支撑作用。尤其是在全球跨境电商市场流量红利不断流失、市场竞争越来越激烈的背景下，跨境电商企业更加注重提高供应链的数字化水平，构建快速反应的柔性供应链，以期提高供应链全流程的运营效率。本文从供应链、柔性供应链、数字化管理的基本概念出发，尝试将数字化供应链和柔性供应链中的数字化管理进行整合，并通过SHEIN、PatPat构建柔性供应链体系，华凯易佰、三态股份等铺货大卖提升数字化管理能力的实际案例，全面解析柔性供应链和数字化管理在跨境电商领域的应用，最后提出跨境电商企业打造柔性化数字供应链的对策建议。
Behind the prosperity of cross-border e-commerce exports，supply chain has played a strong support in China. Especially in the background of the loss of the flow dividend of the global cross-border e-commerce market and the increasingly fierce market competition，cross-border e-commerce enterprises pay more attention to improving the digitization level of the supply chain，and building a flexible supply chain with rapid response，in order to improve the operational efficiency of the whole process of the supply chain. Based on the basic concepts of the supply chain，the flexible supply chain and the digitized management，the report tries to integrate the digitized management in the digital supply chain and the flexible supply chain. Through the cases of building flexible supply chain system by SHEIN and PatPat，and the promotion of digitized management capability by Huakai Yibai，SFC，the report comprehensively analyzes the application of flexible supply chain and digitized management in the field of cross-border e-commerce，and finally puts forward countermeasures and suggestions for cross-border e-commerce enterprises to build the flexible digital supply chain.
