Since prehistoric times and to the present day, in the center of humanitarian space has been the human—a local system comprising two sides: the corporeal and the spiritual. This ambiguous unity, indeed, should be analyzed within philosophical and theological conceptions, but the development of the cognitive paradigm in modern scientific knowledge allows for studying humans not only as an ambivalent entity, but also as a unity of the emotional and the rational components [Kubryakova 2004; Schwartz-Frizel 2007; Nechayeva 2013]. Such an approach discovers a prospect of researching humans in a new format, as complex programmable systems, which generate cognitive dissonance [Festinger 2000] and a cognitive conflict [Frygina 1980].