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印度新闻传播业发展报告

文章摘要

尽管印度传媒业各领域在疫情期间都曾遭遇重创,但其表现出巨大的韧性,已开始全面恢复。由于消费者需求和广告收入稳定增长,印度媒体产业将持续作为印度经济的朝阳产业高速发展。在印度各类媒体中,新兴媒体的发展空间最广阔,报纸、电视等传统媒体的主导地位在短期内也不可动摇。印度媒体的历史传统、语言多样性、新闻自由和新闻公信力等因素共同塑造了印度传媒生态,影响了媒体产业的发展。

Abstract

The Indian media industry has shown great resilience and begun to recover from heavy losses during the COVID-19 pandemic. Because of the ever-increasing consumer demand and advertising revenue,the Indian media industry,as a sunrise industry in the country,is expected to see a fast expansion. Among all kinds of media in India,the new media has the broadest space for development,but the traditional media such as newspapers and televisions still play a dominant role in the short term. The tradition,language diversity,press freedom and news credibility of the Indian media jointly shape the country’s media ecology and affect the development of the media industry.

作者简介
李呼明:李呼明,北京第二外国语学院亚洲学院印地语系主任,讲师,主要研究方向为印度文化、印度电影艺术。