Although urbanizing, Pacific societies are still very much oriented towards rural and outer island subsistence lifestyles. Traditionally, there has been little need for cash income, and with extended families, access to land (traditional crops) and the ocean (fish), up to recently, the Pacific people where somehow immune from hardship. For rural/outer island dwellers, everyday life expenses (education, school meals, health care, electrical power, communication facilities, gas, needs for consumer goods,deviations towards imported foods, government services…) all leads to greater demands for cash. For urban dwellers, with little or no access to land and/or ocean, the need for income is even greater.