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菲律宾华裔青少年的中华文化认知需求调查研究(2022)

文章摘要

对菲律宾500多名华裔进行问卷调查,探析他们对中华文化的认知需求现状,运用Excel和SPSS21软件进行分析,发现菲律宾华裔对中华文化的认知需求的程度介于“中需求”和“高需求”之间。学习动机、年龄、是否认同华裔身份和是否有曾来华留学经历对菲律宾华裔对中华文化的认知需求影响显著,其中认同华裔身份的群体对中华文化认知的需求明显高于不认同华裔身份的群体,但学习汉语时长、汉语水平、与父母沟通时长、了解中华文化的途径和性别对菲律宾华裔对中华文化认知需求没有影响。据此,本研究建议加强市场调研,创设中华文化品牌产品,利用高科技和新型媒体网络加强文化体验,加强对外合作,以经贸来往带动文化交流。

Abstract

This thesis is base on the investigation of more than 500 students of chinese descendants in the Philippines,discussing the cognitive needs in Chinese cultural,and found that the degree of cognitive needs in chinese culture is between medium demand,high demand for chinese descendants in Philippine by EXCEL and SPSS21 software analyzing their Learning motivation,age,whether to identify with Chinese identity and whether they have studied in China have a significant impact on the cognitive needs of Chinese culture. Among them,the need for cognition of Chinese culture among the groups who identify with Chinese identity is significantly higher than that of groups who do not identify with Chinese identity (p=0.000 <0.01),but the duration of Chinese learning,Chinese proficiency,duration of communication with parents,learning carrier and gender had no effect on the overall cognitive needs of Filipino Chinese culture (p>0.05). Then put forward suggestions to strengthen market research,create Chinese cultural brand products,use high-tech and new media networks to enhance cultural experience,strengthen foreign cooperation,and promote cultural exchanges through economic and trade exchanges.

作者简介
陈秀琼:陈秀琼,硕士,华侨大学华文学院副教授,研究方向为跨文化适应教育。