健康产业属于朝阳产业。通过振兴健康产业，可延伸带动其他相关产业的发展。本文首先论述山东省沿海地区发展健康产业的意义，认为健康产业发展一是时代所需，二是老龄化社会的迫切需求。在此基础上，本文分析了山东省发展健康产业的有利条件：在政策方面，山东省及其沿海地区颁布了多个规划；在资源优势方面，拥有优美的生态环境、适合康养的自然条件等。最后提出山东省发展健康产业的对策，一是重视健康教育，二是充分利用海洋资源，三是发展多元化健康服务，四是推动产业融合发展，五是努力培养健康产业人才。
Health industry is a sunrise industry. By revitalizing the health industry，it will promote the development of other related industries. This paper first discusses the significance of the development of health industry in coastal areas of Shandong Province，and holds that the development of health industry is the need of The Times and the urgent need of the aging situation. On this basis，the favorable conditions for the development of health industry in coastal areas of Shandong Province are analyzed. In terms of policy，Shandong Province and coastal areas have issued a number of plans. In terms of resource advantages，it includes beautiful ecological environment and natural conditions suitable for health. The countermeasures of health industry development in Shandong Province are put forward：firstly，pay attention to health education. Secondly，make full use of marine resources. Thirdly，develop diversified health services. Fourthly，promote the integrated development of industries，and fifthly，make efforts to train health industry talents.
