本文以2018年11月5～10日进博会开展期间为主，采集中央及上海主流媒体的相关报道，对其相关微博及其受众反馈（转发数、评论数、点赞数排行）进行内容分析，揭示其报道特点及效果。同时以在该期间“新浪微博”等的所有相关原创微博为数据采集分析对象，从中了解有关舆论动向，揭示受众的关注热点及其原因。
The report gathers relevant reports on China International Import Expo by central media and mainstream media in Shanghai during November 5 and November 10，2018，analyzes the content of relevant Weibo posts and feedback （quotes，comments，and likes），and reveals the characteristics and effects of the reporting. The report also learns about the trend of public opinion and reveals the focus of attention and underlying reasons with original Weibo posts as the subject of data collection and analysis.
