虹桥国际经济论坛是中国国际进口博览会的三大支柱之一，是以全球经济治理机制建设为归旨、以主场外交方式进行的公共产品，不仅为世界各国人士沟通交流重大议题提供平台，而且是向国际社会发出中国声音的重要渠道。国内媒体是报道虹桥国际经济论坛的主力军，不仅对公众了解该论坛具有重要的舆论导向作用，而且是境外媒体进行相关报道的重要信源。本报告选取在第四届虹桥国际经济论坛报道中具有代表性和内容丰富性的典型国内媒体个案，在内容分析的基础上，梳理总结虹桥国际经济论坛的传播状况与特点，弥补目前既有的简单量化研究的不足，并提出进一步提升其传播影响力的对策。
Hongqiao International Economic Forum is one of the three pillars of the China International Import Expo（CIIE）. It is a public good aimed at the construction of the global economic governance mechanism and carried out in the way of home diplomacy. It not only provides a platform for people from all over the world to communicate on major issues，but also an important channel to voice China to the international community. The domestic media is the main force in reporting the Hongqiao International Economic Forum，which not only plays an important role in guiding public opinion for the public to understand the forum，but also is an important source of information for overseas media to report on the forum. This report selects typical domestic media cases that are representative and rich in content in the reports of the fourth Hongqiao International Economic Forum. On the basis of content analysis，this report combs and summarizes the communication status and characteristics of Hongqiao International Economic Forum，makes up for the shortcomings of existing simple quantitative research，and puts forward countermeasures to further enhance its communication influence.
| Keywords： | Content AnalysisHongqiao International Economic ForumDomestic Media ReportCommunication Influence |
