运用个人主义-集体主义量表和自编大学生价值取向问卷，对安徽大学生价值取向开展问卷调查。研究发现，安徽大学生总体趋向于集体主义，生活价值取向总体积极向上，最重视家庭，其次是个人健康和事业发展；消费价值取向总体合理，主张量入为出，消费时注重质量和价格；道德价值取向相对消极，在价值选择与道德行动时偏重个体利益；政治价值取向上社会制度意识淡化，虽然积极参与人大代表选举等政治活动，但部分大学生对中国特色社会主义制度的性质和马克思主义的指导地位认识不清。不同性别、不同年级、不同政治面貌、不同家庭背景的大学生在不同价值取向上存在差异，需要在教育引导时区别对待。
In order to grasp the value orientation of Anhui college students，the research conducts questionnaire survey，using Individualism-Collectivism Scale and students value orientation questionnaire，which is designed by ourselves. The study found that Anhui college students tend to favor collectivism，stay positive on life value orientation，and prioritize the family，followed by personal health and career development；being reasonable on consumer value orientation，pay much attention to quality and price when they are shopping；being relatively passive on the moral value orientation，laying particular stress on individual interests when they make moral value decision；as for political value orientation，although most college students are vigorous in political activities，they don’t have a clear understanding of the nature of China’s Socialism with Chinese Characteristics and the guiding position of Marxism. College students of both genders，different grades and different family backgrounds are different in the different value orientation，which should be treated differently in terms of education and guidance.
| Keywords： | College StudentsAnhuiValue Orientation |
