在新冠肺炎疫情与流行文化的共同影响下，越来越多的人依赖社交媒体与外部世界建立联系。菲律宾文化政府机构也意识到社交媒体在文化传播中的作用，在多个社交媒体上开展不同类型的文化系列活动，开创了传统文化与现代媒介合作的菲律宾文化新局面。作为传播者，官方文化政府机构在各大社交媒体开设官方账号，既做到把关传统文化宣传的源头，又兼顾受众个性化喜好从而制定文化宣传策略；选取符合时代需求和人们喜爱的媒介作为宣传渠道，以社交媒体为主要阵地进行线上文化活动取得了更大的成效；在以年轻人为主的社交媒体圈，菲律宾文化吸引了更多年轻受众。
Under the combined influence of the COVID-19 epidemic and popular culture，social media has flourished in the Philippines，with more and more people relying on social media to connect with the outside world. Philippine cultural government agencies are also aware of the role of social media in cultural communication，and carry out a series of cultural activities of in multiple social platform，creating a new situation of Philippine culture in which traditional culture and modern media cooperate. As disseminators，official cultural government agencies open official accounts on major social media，not only to check the source of traditional cultural propaganda，but also to take into account the individual preferences of the audience to formulate cultural propaganda strategies. Media that meet the needs of the times and people’s favorite are selected as propaganda channels，and online cultural activities with social media as the main position have achieved greater results. Philippine culture is attracting more young people in the youth-dominated social media world.
