互联网游戏是文化创新传播的重要载体和重要形式。随着移动互联网的普及和国内互联网游戏产业的蓬勃发展，众多中国游戏公司踏上全球化路线，实现从“套壳”向自研的战略转变，将一批优秀国产游戏送出海外。通过文化、科技等多元赋能，互联网游戏正不断突破传统游戏框架，在国内拓宽社会公共价值，在海外实践中国本土文化与全球视野的有机融合。本文借助相关互联网游戏的国际传播案例，研究当下互联网游戏在数字文化、数字经济等方面所做出的努力，探讨“数字+文化”的社会治理价值潜力。
Internet games are a significant carrier as well as an important form of innovative culture communication. Through culture，technology and other diverse empowerment，Internet games are constantly breaking through the traditional game framework，expanding social public value at home，and practicing the organic integration of Chinese local culture and global perspective. This paper，making use of relevant international communication instances of Internet games，studies the efforts made by Internet games in digital culture and digital economy. Moreover，the paper discusses the value potential of “digital+culture” in social governance.
