本文通过对1350位青少年的问卷调查发现，网络游戏（平台）和学校是未成年人接触防沉迷规定的主要渠道，但未成年人会因不同性别和地域偏好不同的传播渠道；防沉迷规定的不同传播渠道，会影响青少年对其的知晓度与认可度；青少年对网络游戏的投入程度不同，会影响防沉迷规定的传播效果；青少年的自我管理意识，比防沉迷规定能起到更好的约束效果。本文建议将防网游沉迷的重点置于网游企业和家长，其中网游企业应联合发力，有所作为；家长/监护人应当主动学习网络知识，提高自身网络素养，规范自身使用网络/网游的行为，加强对未成年人使用网络行为的教育、示范、引导和监督。
Through a questionnaire survey of 1350 junior high school students，this paper found that online games（platforms）and schools are the main channels for minors to contact anti-addiction regulations，but minors will have different communication channels due to different genders and geographical preferences；different communication channels of anti-addiction regulations will affect the awareness and recognition of teenagers；different degrees of investment in online games by adolescents will affect the dissemination effect of anti-addiction regulations；and adolescents’ self-management can play a better binding effect than anti-addiction regulations. This article suggests that online game enterprises and parents should play a leading role on preventing online game addiction，that is to say，online game enterprises should work together to make a difference；parents/guardians should take the initiative to learn network knowledge，improve their own network literacy，regulate their own use of the Internet/online game，and strengthen the education，demonstration，guidance and supervision of minors’ use of the Internet.
| Keywords： | Corporate ResponsibilityCommunication EffectOnline GameAnti-addiction RegulationsParental Network Literacy |
