2020～2021年，我国电子商务面对国内外疫情肆虐、中美贸易摩擦、经济下行等诸多挑战，保持快速发展态势，行业创新活跃，在促进消费、带动出口、拉动就业及促进传统行业转型升级等方面发挥了突出作用，已经成为我国数字经济和实体经济融合的重要组成部分。本报告主要总结了2020～2021年中国电子商务创新发展的总体情况，包括农村电商、跨境电商、社区团购、直播电商、新型零售等重点领域创新情况；分析了电子商务创新方面线上化、视频化、实体化、国际化、绿色化的典型特点及在发展模式、规范发展等方面的挑战与问题，并对下一步发展机遇与趋向做出了基本判断。
From 2020 to 2021，China’s e-commerce has maintained a rapid development trend and active industry innovation in the face of many challenges such as the raging epidemic at home and abroad，the Sino US trade war and the economic downturn. It has played a prominent role in promoting sales fees，exports，employment and the transformation and upgrading of traditional industries. E-commerce has become an important part of the integration of digital economy and real economy in China. This report mainly summarizes the overall situation of China’s e-commerce innovation and development from 2020 to 2021，including innovation in key areas such as rural e-commerce，cross-border e-commerce，community group purchase，live e-commerce and new retail；This report analyzes the typical characteristics of online，materialization，internationalization and greening in e-commerce innovation，as well as the challenges and problems in development mode and standardized development，and makes a basic judgment on the next development opportunities and trends.
