中医药业是中国服务贸易领域中一个独具特色的行业,中医药服务贸易涉及医疗、教育、科研、产业等多个领域,在全球开展中医药服务贸易,有利于快速提升中医药服务能力和中医药服务产品国际竞争力。随着近几年互联网和数字技术的发展,中医药现代服务功能被激发出来,在深度和广度上逐步走向世界。本文为使数字技术和中医药服务贸易发展有效结合,突破中医药服务贸易的各类壁垒,针对中医药跨境交付、境外消费、商业存在和自然人流动的现状及存在的问题,分析了利用数字技术助力中医药服务贸易发展的机理,认为其与市场竞争力、健康理念、贸易壁垒和文化传承关系密切,并提出了创新中医药服务模式、发挥跨境医疗O2O服务贸易作用、构建中医药国际服务体系等相关对策建议。
Traditional Chinese medicine industry is a unique industry in the field of service trade in China. Chinese Medicine Service Trade involves many fields such as medical treatment,education,scientific research,industry,etc. The global development of Chinese medicine service trade is conducive to the rapid improvement of Chinese medicine service capabilities and the international competitiveness of Chinese medicine service products. With the development of the Internet and digital technology in recent years,the modern service functions of traditional Chinese medicine have been stimulated,and they have gradually entered the world in depth and breadth. In order to effectively integrate digital technology and the development of Chinese medicine service trade and break through various barriers,aiming at the current status and problems of Chinese medicine cross-border supply,consumption abroad,commercial presence and movement of natural persons,this article analyzes the mechanism of using digital technology to help the development of Chinese medicine service trade,including its relationship with market competitiveness,health concepts,trade barriers and culture inheritance. This article also puts forward countermeasures and suggestions to innovative Chinese Medicine service models,play the role of Chinese Medicine O2O service trade,build an international service system of Chinese medicine and cultural exchanges between Chinese and Western medicine,and coordinate the formulation of international Chinese medicine standards and supervision rules.