长期以来，中国居民文化消费在总消费支出中占比偏低，文化消费潜力未能得到有效释放。2021年，中国战队在英雄联盟全球总决赛夺冠，掀起电竞热潮。英雄联盟全球总决赛采取“线下办赛+线上观赛”的形式，短时间内形成了较高的线上关注度，并衍生出一系列电竞周边消费。通过对英雄联盟赛事举办模式及其效应的系统分析，本报告提出，中国应关注文化内容的挖掘，有效利用线上传播机制，面向新趋势打造新业态，将线上传播与线下体验相结合，推动文化消费进一步扩大。
For a long time，the proportion of cultural consumption in the total consumption expenditure of Chinese residents has been low，and the potential of cultural consumption has not been effectively released. In 2021，Chinese team won the League of Legends Global Finals，setting off the e-sports boom. The League of Legends Global Final takes the form of “offline holding and online watching”，which has formed strong online attention in a short time and derived a series of exports peripheral consumption. Through a systematic analysis of the hosting mode of League of Legends and its effects，this paper proposes that China should pay attention to the mining of cultural content，effectively make use of online communication mechanism，create new formats for new trends，combine online communication with offline experience，and promote the further expansion of cultural consumption
