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2022年中国电影对外贸易发展报告

文章摘要

2021年中国的电影贸易逐渐从新冠肺炎疫情的冲击之下恢复,进口电影也出现了一些新特征:与国产电影相比,进口电影复苏乏力,地位继续下降;进口来源更加多元,但美国电影仍占据优势;进口分账票房略有回升;引进版权的翻拍电影取得了好成绩。中国电影票房恢复情况全球领先,持续保持国际影响力:中国电影票房连续第二年居全球第一;国内多次举办国际电影节,中国电影在国外的电影节也多次获奖;中国电影被其他国家翻拍;中国资本参与全球电影拍摄;中国电影通过国际流媒体平台上映等。今后,中国应该更加充分地发挥电影贸易的作用,做大国内市场,发挥电影贸易在稳市场、防风险方面的作用,扎实提升网络与数字空间中国电影影响力,实现电影强国目标。

Abstract

In 2021,China’s film trade gradually recovered from the impact of COVID-19,and imported films also showed some new characteristics:compared with domestic films,the recovery of imported films was weaker;The sources of imports are more diversified,but American films still show advantages;The import split box office rebounded slightly;The introduction of copyrighted remake films has achieved good results in Chinese market. On the other hand,the recovery of China’s film box office leads the world and continues to maintain its international influence:China’s film box office ranks first in all countries for two consecutive years;International film festivals have been held many times in China,and Chinese films have won many awards in international film festivals held worldwide;Chinese films are remade by other countries;Chinese capital participates in global film shooting;Chinese films are released through international streaming media platforms. In this regard,we should take advantage of film trade,expand the domestic market and give full play to the role of film trade in stabilizing the market and preventing risks. We should also enhance the influence of Chinese films on the Internet and digital space,and achieve the goal of becoming a powerful film country.

作者简介
罗立彬:罗立彬,北京第二外国语学院首都国际服务贸易与文化贸易研究基地资深研究员,北京第二外国语学院经济学院副院长,主要研究方向为影视服务贸易与文化贸易。
尉长风:尉长风,北京第二外国语学院经济学院国际贸易专业硕士研究生,主要研究方向为文化贸易与国际贸易。