在当今竞争激烈的电影市场中,IP电影作为互联网时代的典型产物,因其有着良好的受众基础以及融媒体的特性,近年来成为电影界的宠儿,并且形成了一股IP改编和孵化的热潮。《西游记》作为中国的一个超级民族IP,多次被改编、解构又重构,受到电影人的青睐,并取得成功,成为一个取之不尽用之不竭的IP资源。
In today’s highly competitive movie market,intellectual property movie,as a typical product of the Internet era,has become the favorite of the movie industry in recent years due to its good audience foundation and the characteristics of media convergence,and has formed an upsurge of IP adaptation and incubation. Journey to the West,as a super national IP in China,has been adapted,deconstructed and reconstructed many times. It has won the favor of filmmakers and achieved success,becoming an inexhaustible IP resource.