本文通过医疗大数据在药品和医疗服务两方面的应用场景，从用药行为分析和医疗质量评价两个方面系统地阐述了国内外医疗大数据在药品研发、药物不良反应与医生处方的关系、医疗服务提升和质量评价的经验等方面的问题。本文从医疗数据来源、技术人才储备、发展模式弊端三个角度剖析目前我国医疗大数据应用存在的核心问题，帮助我们了解大数据在医药行业的发展现状及未来更加个性化的发展方向。
Based on the application scenarios of big data on medicine and medical services，the report from medicine-taking behavior analysis and medical quality evaluation systematically expounds the problems of big data on the relationship between drug research and development，adverse drug reactions and doctor prescriptions，also experience on medical service improvements and evaluation.The report analyzes the core problems of the application of medical big data in China from the perspectives of medical data sources，technical talent reserves and development models，and helps to understand the development status of big data in the pharmaceutical industry and the more personalized development in the future.
