本文重点阐述了大数据的平台支撑、数据来源问题以及人民网在大数据应用方面的成功实践。人民网舆情数据中心基于对云计算、大数据和移动互联网技术的应用及实践，开展媒体融合解决方案的探索。通过经验总结，形成了一整套以大数据为核心的媒体融合解决方案——“云策”全媒体大数据平台。目前该平台已上线基础大数据平台、新闻素材线索平台、新媒体聚合发布平台、新闻传播分析平台、用户数据分析平台、绩效考核平台、大数据可视化展示平台等系统模块，实现了从选题选稿、策划报道到采写编发、传播效果的全流程数据化，能满足媒体各业务部门的具体需求，构建以数据为支撑的“策、采、编、发、评”全流程运营模式，大数据已经成为媒体深度融合的驱动力。
The report focuses on the platform support of big data，data source issues and the successful practices of People's Daily Online in big data application.Based on the application and practice of cloud computing，big data and mobile internet technologies，People's Daily Online Public Opinion Data Center explores media integration solutions. Learning from experience，a set of media integration solutions with big data as the core—Yunce Big Data Platform for All-media has been formed.The platform has been launched on the basis of the big data platform，news material clue platform，new media aggregation publishing platform，news communication analysis platform，user data analysis platform，performance evaluation platform，data visualization display platform and other system modules.The platform achieves the whole process digitization from planning and reporting to edit，publishing and communication effects，and meets the specific needs of the other departments by building a full-process operation model of“planning，interview，editing，publishing，and commentary”supported by data，big data.Big data has become the driving force of the deep integration of the media.
