太河集团是印度尼西亚知名华裔企业家郭绍兴创办的一家知名跨国企业,其旗下的“印尼街”“印尼街城”品牌投资项目在中印(尼)两国间经济文化交流中发挥着重要的桥梁纽带作用,连续多年进入亚洲品牌500强行列。纵观太河集团十来年的跨国发展历程,多元化发展战略是企业稳步成长的重要路径,“我们追求与众不同”的理念是企业发展的重要动力,对企业社会责任的坚守与履行是企业品牌不断升级的重要支撑,政商关系的有效处理与运用为企业的快速发展与企业影响力的扩大提供了重要机遇。整体而言,郭绍兴和太河集团的案例表明了新时期海外华商在经营理念与发展思路上进行的一些较为成功的探索与尝试,为当前我国企业走向海外提供了值得参考与借鉴的实践经验与启示。
Taihe Group has been a famous multinational enterprise founded by Sunny Sukardi,an outstanding Chinese Indonesian entrepreneur,and grown up to be in “Indonesian Street” cultural exhibition project and “Indonesian Street City(ISC)” urban development project as the core,resulting to have been rated as “Top 500 Asian Brands” enterprise for many years,as well as making great contribution to the economic and cultural exchange between China and Indonesia. And there are four distinctive features of the development of Taihe Group in the past nearly two decades as follows. First,diversified development strategy has been an important path for steady growth of Taihe. Second,the corporate philosophy of “We make a difference” has been a significant driving force for the development of the company. Third,adherence to Corporate Social Responsibility has been an essential support for the continuous upgrading of corporate brands. Fourth,the effective management and use of government-business relation provide precious opportunities for the rapid development and expansion of corporate influence. In briefly,the case of Taihe Group shows some of the more successful explorations and attempts made by overseas Chinese businessmen in the new era in terms of business philosophy and development ideas,which provides practical experiences and conceptual inspirations worthy of reference for Chinese enterprises going overseas at present.
Keywords: | Corporate Social ResponsibilityTaihe GroupDiversified Development StrategyGovernment-Business Relation |