The fighting spirit of the Chinese women’s volleyball team has been passed down to the present. The spirit condenses and generalizes the overall qualities of Chinese women’s volleyball team，and it is also the symbol of the spirit of China and the times. In the article，we selected the reports of “The fighting spirit of the Chinese women’s volleyball team” on People’s Daily from 1981 to 2019 as study cases，and used Term Frequency analysis method to compare and analyze the high-frequency words of “Women’s Volleyball Spirit” reports in different years to research the spirit connotation and changes. The study found that the construction of the “spirit of the Chinese women’s volleyball team” on People’s Daily not only has the same connotation but also reflects different characteristics of the times. The same is that they are all based on a premise that the women’s volleyball team wins. The visibility of the “Women’s Volleyball” and “Women’s Volleyball Spirit” is proportional to the results of the competition；the difference is the main social values based on different historical backgrounds，which has given a new era meaning for the “spirit of women’s volleyball”. The study suggests that the reports of the “spirit of women’s volleyball” need to keep the balance between “changing and no changing”；at the same time，when media organizations are affected by politics and consumerism and other factors，it is necessary to maintain the principle of moderation.