随着全球经济的持续发展，未来企业间的竞争，将是供应链之间的竞争。对于跨境电商企业而言，优质的供应链体系是高效率地将产品设计转化为高品质产品和服务并投放目标市场的重要保障。本文以致欧家居科技股份有限公司跨境电商供应链为例，探讨了该公司跨境电商供应链在国际品牌、仓储物流、生产及采购、销售渠道、目标市场经营等方面的本地化运营，并对未来跨境电商供应链发展提出策略建议。
With the development of the global economy，the competition of enterprises will be the competition of the supply chains in the future. A high-quality supply chain system is an important guarantee for high-quality products and services of cross-border e-commerce enterprises. It is also an important guarantee for the target market. The report discusses the localized operation of the company’s cross-border e-commerce supply chain in terms of international brand，warehousing and logistics，production and purchase，the channels of sales and the operation of target market by taking an example of the cross-border e-commerce supply chain of ZIEL Home Furnishing Technology Co.，Ltd. It puts forward strategic suggestions for the development of cross-border e-commerce supply chain in the future.
