家电行业是宁波慈溪制造业的支柱产业之一，也是产业集群跨境电商发展的典范。本文依托宁波市跨境电子商务协会长期在跨境电商家电产业带相关企业调研成果，从跨境电商和海外仓两大外贸新业态现状和未来发展路径展开探讨，以“制造端、贸易端、消费端”的供给侧结构性改革为研究方向，通过分析宁波慈溪跨境电商家电产业带的现状和发展机遇，进行跨境电商产业带的发展思考，希望能够为全国跨境电商产业带数字化转型和品牌化发展提供经验参考和发展建议。
The home appliance industry is one of the mainstay industries of Cixi manufacturing industry in Ningbo. It is also a model of cross-border e-commerce industrial clusters. Based on the long-term research on the cross-border e-commerce home appliance industry zone by Ningbo Cross-Border E-Commerce Association，the report discusses the current situation and future development path of the two new foreign trade patterns with cross-border e-commerce and overseas warehouses. Take the structural reform of supply-front with the manufacturing，trade and consumption as the research direction. We think about the development of cross-border e-commerce industrial zone through the analysis of the current situation and development opportunities of Cixi cross-border e-commerce home appliance industrial zone. Hope to provide experiences and suggestions of the digital transformation and branding development for the cross-border e-commerce industrial zone.
