本报告从旅游产品、旅游市场与形象、旅游产业、旅游人才培养四个方面对比了粤港澳大湾区和纽约湾区、旧金山湾区、东京湾区共四个世界级湾区旅游业发展现状,通过分析发现,大湾区以主题公园、会展旅游和文旅地标为核心吸引物引发全球游客关注,具备一定的特色优势,其旅游业整体规模已经超越其他三个湾区,但从单个产品的影响力和体系丰富程度等方面来看,大湾区与其他湾区还存在较大的差距,旅游服务品质尚未达到国际标准,仍然有待提升;目前国际旅游市场对大湾区的关注度不足,大湾区外国游客接待能力仍然有待提升。但是大湾区城市充满活力,年轻创新人才聚集,创新能力较强,随着全球旅游市场的东移和科技革命的推进,大湾区有望培育出具有世界级影响力的旅游产品,树立世界级旅游目的地的品牌形象。
This report compared the Guangdong-Hong Kong-Macao Great Bay Area (GBA) with other three world-class Bay Areas—New York Bay,San Francisco Bay and Tokyo Bay area on tourism development from four aspects,which are the tourism products,tourism market and image,tourism industry and tourism talents cultivation. It is found that the Greater Bay Area has certain characteristics and advantages to attract global tourists with theme parks,mice tourism and cultural landmarks as the core attractions. In terms of the overall scale of the tourism industry,the GBA has surpassed the other three Bay Areas,but there is still a big gap between the GBA and other Bay Areas as for the richness of the tourism products and the influence of individual products. The tourism service quality of the GBA has not yet reached the international standard and there are needs to be improved. Currently,the international tourism market has not paid enough attention to the GBA,and the reception capacity of foreign tourists in this area still needs to be improved. However,cities in the GBA are full of vitality,with a large number of young innovative talents and strong innovation capacity. With the eastward shift of global tourism market and the scientific and technological revolution,the GBA is expected to cultivate world-class tourism products and establish the brand image of the Bay Area as a world-class tourist destination.
Keywords: | Tourism IndustryTourism ProductsGuangdong-Hong Kong-Macao Great Bay AreaTourism Market and ImageTourism Talents Cultivation |