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2020~2021年新冠肺炎疫情发生以来澳门节事活动的特征、成效与建议

文章摘要

受新冠肺炎疫情的影响,2020年澳门的很多节事活动被取消或改期举办。在旅游业遭受重大打击和因防疫进行出入境管控的双重影响下,取消节事活动不失为一种自保的有效策略。大部分被取消的活动主要与旅游相关或依赖于国际参与者,而主要面向本地市民的很多活动依然得以进行,主题以文化艺术和体育为主,多在疫情比较平缓的第三季度和第四季度举办。一些可以吸引游客及丰富他们访澳体验的活动也成功举办,如著名的格兰披治大赛车和美食节,这既坚持了传统,也力图维持澳门的旅游吸引力。同时,活动主办机构积极策划了新主题、新活动,鼓励本地居民走出家门,享受休闲活动。2020年的节事活动具有一定的特点和成效,如政府及社会各界积极参与筹划,活动主题更多元,市民参与热情高等。同时,诸如缺乏独具旅游吸引力的标志性活动、本地活动人才不足、活动举办空间局促等问题在疫情下更显突出。在疫情防控常态化时期,建议未来的节事活动管理者考虑增加亲子、教育、运动等主题的活动。同时,运用新科技,结合线上和线下活动元素,为参与者提供更丰富的活动体验。

Abstract

Due to the impacts of the COVID-19 pandemic,many events in Macao were cancelled or postponed in 2020. It is a self-protection strategy to cancel events during the hard times when tourism industry was badly hit and travel was restricted. In the past year,Macao events targeting inbound tourists were cancelled while those targeting local residents with themes on culture,arts,and sports were remained,mostly held during the 3rd and 4th seasons when the pandemic was under-control. Some traditional major events,including the well-known Macao Grand Prix and Macao Food Festival,were hosted to attract locals and tourists. Furthermore,local organizations planned new events to encourage the residents to enjoy their leisure time. To summarize,Macao events hosted in 2020 share some characteristics and have mostly achieved their goals. The government and many other sectors in the community have invested their respective efforts to the event industry;more local events with diversified themes have been hosted,with supports from the local residents. However,some issues appeared even more prominent during the pandemic,and are worth attention,including the lack of hallmark events,insufficiency of local talents,and the limitation in event space. It is suggested that future events should add family-oriented,educational,and sport themes. In addition,event planners are advised to embrace new technology to combine online and offline elements in event hosting and offer richer experiences to attendees.

作者简介
许月英:许月英,博士,澳门旅游学院副教授,研究方向为旅游目的地营销、旅游消费者行为、会展和节事管理。