Since 2020，the tourism creative activities and events in the Greater Bay Area have been seriously impacted by COVID-19，but also shown their tenacity in many aspects such as government，enterprises and civil society. On the one hand，although the quantity and duration of creative activities in Guangzhou，Shenzhen，Hong Kong and Macao exceeded those in 2019，their average scale and influence decreased. On the other hand，all the cities took positive measures to recover orderly in the second half of the year when the epidemic was relatively stable，for example cultural and tourism enterprises kept innovating，strengthening and cooperating，relevant government departments strictly examined activities and optimized the institution. In the future of the normalization of the epidemic，the tourism creative activities and events in the Greater Bay Area continue to become an important field to shape the overall image and enrich the cultural heritage of the cities.