粤港澳大湾区研学旅行行业总体上处于加速发展阶段，市场需求和基地营地建设已形成较大规模，同时面临新冠肺炎疫情冲击和高质量发展等诸多挑战。首先，本报告对粤港澳大湾区研学旅行行业生态进行了系统梳理，按行业上下游关系划分为资源供应层、产品服务层、渠道层与用户层。其次，本报告分别对粤港澳大湾区研学旅行行业的供需两端发展现状进行了描述分析。结果显示，粤港澳大湾区除港澳外的9市普通中小学生数量呈平稳上升趋势，潜在需求巨大。随着粤港澳大湾区的深入合作，粤港澳青少年间互动交流也将带动可观的市场需求。与此同时，粤港澳大湾区B端市场与C端市场的需求特点存在差异，并呈现一定的地域特征。再次，本报告对广东省内研学旅行基地（营地）的供给规模与空间分布特征进行分析，发现粤港澳大湾区研学旅行供给与需求空间分布基本匹配，形成以广州、深圳为双中心，其他城市较为均衡发展的总体格局，粤北与粤西的资源供给也为粤港澳大湾区研学旅行供给提供了有力补充。此外，粤港澳大湾区研学旅行基地（营地）的主题内容覆盖多个方面，能基本满足粤港澳大湾区内中小学生进行多类型研学旅行活动的需要，但各市研学旅行基地（营地）的主题各有侧重。最后，本报告指出粤港澳大湾区研学旅行行业发展中呈现的突出问题，并对疫情防控常态化下研学旅行行业发展趋势进行预测分析。
The study tour industry is experiencing a rapid growth in Guang-dong-Hongkong-Macao Greater Bay Area，and the supply of study tour bases and camps as well as the market demand has already been in a large scale. Meanwhile，the effect caused by the COVID-19 epidemic and the increasing request of high-quality development which raised by the market，has brought multiple challenges to this industry. Firstly，this report systematically summarized the ecology of the study tour industry in the Greater Bay Area by dividing the industry chain in to four layers based on the upstream and downstream relationships：the resource supply layer，the product service layer，the channel layer and the user layer. Secondly，a descriptive analysis was launched to describe and analyze the development status of both the supply and demand side. It shows that，the number of primary and middle school students is increasing smoothly which indicates a huge potential demand. With the in-depth cooperation between the cities in the Greater Bay Area，the interactive exchanges between teenagers in Guangdong，Hong Kong and Macao will also drive a considerable market demand. Meanwhile，the demand characteristics of B-end market and C-end market shows differences and certain regional characteristics. Furthermore，some analyses on spatial feature and scale of the supply side indicated that the spatial distribution of supply and demand basically matched and has formed an overall pattern of balanced development of other cities with Guangzhou and Shenzhen as the two centers. The supply form northern and western Guangdong also provides a powerful supplement for the study tour development in the Greater Bay Area. Besides，the theme and content of the study tour bases and camps are diversified，which can basically meet the needs of primary and middle school students in Greater Bay Area for multi-type study tour activities，but the theme and content of those bases or camps in each city has different emphases. Finally the report pointed out some outstanding problems in the development of the study tour. Furthermore，some forecasts and analyses of the development of the study tour under the circumstances of regular epidemic prevention and control were made.
