昆仑决是国内顶级的搏击赛事品牌，并形成了以赛事为核心的产业体系。本报告以昆仑决为案例进行深入分析，对了解武术搏击产业的发展现状，探索符合武术发展规律的产业化路径，提升武术的国际影响力具有一定的借鉴意义。本报告系统梳理了昆仑决的赛事体系，对赛事推广和产业化路径进行了重点分析，认为昆仑决以赛事为核心构建了全方位的搏击产业平台，形成了较强的品牌影响力，助推了中国搏击事业和中国搏击产业的全面发展。在现阶段的发展中，昆仑决还存在赛事过于暴力、过度娱乐、缺乏文化内涵等问题，因此本报告建议昆仑决未来走国际化高端路线，积极打造品牌文化，提升管理水平和增设不同级别的比赛。
Kunlun Fight is definitely the top fighting event in China，and has formed an industrial system with events as the core. Taking it as a case for in-depth analysis，it has a certain reference significance for understanding the development status of fighting industry，and exploring the industrialization path in line with the law of Wushu development，and improving the international influence of Wushu. This paper systematically combed the event system of Kunlun Fight，focused on the event promotion and industrialization path，and believed that Kunlun Fight has built an all-round fighting industry platform with the event as the core，formed a strong brand influence，and promoted the all-round development of China’s fighting cause and China’s fighting industry. It proposed that in the current stage of development，Kunlun Fight has problems such as excessive dependence on violence，entertainment and lack of cultural connotation. It suggested that Kunlun Fight should take the international route，create brand culture and optimize the event setting，management and operation.
