您好,欢迎来到一带一路数据库!

全库
全文
  • 全文
  • 标题
  • 作者/机构
  • 关键词
  • 主题词
  • 摘要
高级检索
热词推荐: 能源基础设施

2019~2021年新冠肺炎疫情下中国武术产业的发展

文章摘要

本报告主要描述2019~2020年中国武术产业在武术竞赛表演、武术企业、武术社会组织、武术文化建设、太极拳健康工程建设、武术段位制推广等方面的发展现状。通过历史溯源、实地调研与统计数据分析,本报告认为尽管中国武术产业起步较晚,但是发展较快,在2019年《武术产业发展规划(2019—2025年)》颁布之前已经取得一定的发展。尽管2020年新冠肺炎疫情打乱了武术产业的总体发展节奏,但基于“互联网+武术”的内在消费驱动,武术产品及其服务营商环境发生了新变化,为武术产业结构调整、能级提升提供了条件。从2020年第三季度开始,随着抗击疫情取得阶段性胜利,各行各业复工复产,武术赛事和展演活动逐渐恢复,武术产品与服务的消费市场日渐活跃,尤其是数字时代的互联网技术催生了新的消费内容与消费方式,武术产业对经济的贡献值日渐提升,为2021年疫情防控常态化时期的武术产业发展奠定了坚实的市场和消费基础,开辟了广阔的发展前景。

Abstract

After investigating the general characteristics of the Wushu industry’s development in our country by the time from China’s reform and opening up,especially 2019-2020,this paper mainly focuses on the Wushu competition performance,Wushu enterprises,social organizations of Wushu and Wushu culture construction,and compared the different situations of Wushu industry before and after the happen of COVID-19. It also analyzes and summarizes the challenges and opportunities that the Wushu industry is facing because of COVID-19,and supplies constructive suggestions to promote highly qualified development of Wushu industry in the normalization of epidemic prevention and control of 2021. Although the COVID-19 happened in the first half of 2020 disrupted the overall development of the Wushu industry,new changes based on the internal consumption drive of “Internet + Wushu” have taken place in the business contexts of Wushu products and services,creating new conditions for the structural adjustment and upgrading of the Wushu industry. Since the third quarter of 2020,with the staged success of fighting the epidemic,all industries have gradually restored and return to normal production,as well as Wushu events and activities. Wushu products and consumer market become increasingly active. Especially under the influence of the digital Internet technology,new way of consumption content and consumption appear and the contribution values of Wushu industry grows,which has laid a solid market environment and consumption foundation for the Wushu industry in the post-epidemic era,and lead bright prospects for further development.

作者简介
马学智:马学智,体育学博士,北京体育大学中国武术学院教授、博士生导师,研究方向为民族传统体育发展、民族传统体育历史与文化、民族传统体育竞赛与训练等。
张永宏:张永宏,哲学博士,北京体育大学中国武术学院讲师,研究方向为中国传统文化、中国武术产业、太极拳研究与推广等。