本报告介绍了亚马逊创始人贝索斯创新提出的“飞轮模式”。对于电商企业达到一定规模后,流量的快速增长态势会趋缓的问题,本文提出了企业应对提升流量转换率的方法路径,并重点分析了亚马逊、速卖通、eBay、Wish、环球易购、海翼股份、有棵树、傲基、致欧等跨境电商典型出口企业的情况。
This report stated that the “Flywheel mode” has been put forward by the founder of Amazon. Rapid growth of the flow will solve the problems when e-commerce enterprises achieve a large scale. Put forward the methods and paths for enterprises which is to improve the flow turnover rate. In addition,it focuses on the analysis of Amazon,Alibaba Express,eBay,Wish,Globalgrow,Oceanwing,Youkeshu,Aukey and Ziel.