本报告介绍了互联网背景下，跨境电商企业在市场中形成的商业模式。跨境电商平台企业围绕“获取终端消费用户、消费者生活服务线上化数据化和进行数据与流量的变现”，通过市场营销手段，增加访问流量、提升转换率以及提高客单成交价，成为扩大企业营业收入的主要手段。本报告重点分析了天猫国际、网易考拉、唯品国际、小红书、聚美优品等跨境电商典型进口企业的情况。
This report stated that the business mode of cross-border e-commerce enterprises is under the background of internet. Cross-border e-commerce platform enterprises focus on realizing data and flow by acquiring consumers. By using marketing and increasing the number of visiting，it can improve the turnover rate and the price of per customer transaction，becoming the main measures of the business income. It also focuses on the analysis of cross-border e-commerce import enterprises such as T-mall Global，Kaola，Xiaohongshu，Jumei，and Vipshop.
