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中国跨境电商进口产业链分析报告

文章摘要

本报告对跨境电商进口产业链的平台、物流、支付、综合服务等关键节点进行详细梳理。报告指出,跨境电商平台处于产业链的核心位置,是连接买家与卖家的桥梁和纽带,在跨境电商产业的繁荣发展中发挥重要作用;物流是跨境电商的关键环节,是企业与消费者合约践行的基础,也是影响消费者消费体验的重要因素;日趋完善的跨境支付是跨境贸易商业体系的基础服务;外贸综合服务的出现进一步促进了跨境电商迅速发展。在此基础上,系统分析了跨境电商进口商品品类和消费者购买行为,以及跨境电商进口政策发展演绎历程。

Abstract

This report analyzes the platform of cross-border e-commerce import industry chain,logistics,payment,comprehensive service and other key nodes. This report points out that cross-border e-commerce platforms are at the core of the industrial chain. It is the bridge and the bond between buyers and sellers,and it has played an important role in cross-border e-commerce industry. Logistics is an important part of cross-border e-commerce. It is the contract fulfillment basis of enterprises and consumers,and it influences the shopping experience of consumers. The cross-border payment improves day by day at the cross-border trade system. The comprehensive service of foreign trade also promotes the rapid development of cross-border e-commerce. On this basis,It analyzes systematically the cross-border e-commerce import categories and consumer purchasing behavior,as well as the development process of cross-border e-commerce import policies.

作者简介
曹武军:曹武军,博士,副教授,硕士生导师,郑州大学管理科学与决策研究所所长。
王小艳:王小艳,硕士研究生,河南国际数字贸易研究院高级研究员,研究方向为跨境电商、国际贸易。