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1999~2020年澳门旅游业中非博彩业务发展现状、挑战与对策

文章摘要

“世界旅游休闲中心”的定位、《澳门旅游业发展总体规划》的出台以及粤港澳大湾区建设的历史机遇,为澳门旅游业中非博彩业务的发展奠定了基调与方向。目前来看,澳门旅游业中非博彩业务的发展面临以下挑战:访澳旅客活动仍以室内娱乐和短途探访为主;非博彩产品和服务内容日益丰富,而收益尚待增加;非博彩业务服务设施与质量仍需提升,旅游承载力问题日益凸显;中小微企业较难参与,主要客源地的重大公共事件会对澳门旅游及实体经济造成冲击。对此,应在“一个中心”定位与旅游业发展总体规划的指导下落实政策实施的细节,在旅游产品的内容上不断创新,在宣传推广方面与时俱进,积极推进粤港澳区域合作,并重视非博彩产业的人才培训与发展。

Abstract

The positioning of the “World Centre for Tourism and Leisure”,the delivery of the Macau Tourism Industry Development Master Plan and the historical opportunities for the construction of the Guangdong-Hong Kong-Macau Greater Bay Area have set the tone and direction for the development of the non-gaming tourism industry in Macau. At present,the development of Macau’s non-gaming tourism business is facing challenges such as the majority of visitors is for indoor entertainment and short-distance visits,poor revenue despite enriching non-gaming products and services,the need to improve service facilities and the quality for non-gaming business,and the problem of tourism carrying capacity is increasingly prominent. It is also difficult for small and medium-sized enterprises to participate,and incidents in major source areas has affected Macau’s tourism and the real economy. In this regard,the details of policy implementation should be implemented based on “one centre” positioning and the overall planning for the development of the tourism industry,by continuously innovating in tourism products and promotion methods,and actively promoting regional cooperation. Training and development of professionals in the non-gaming industry are also important.

作者简介
刘爽:刘爽,博士,澳门理工学院博彩旅游教学及研究中心讲师,研究方向为博彩产业的社会及经济影响、投注者认知与行为偏差、不确定情境下的行为与决策分析。