作为中国品牌日发源地的中铁工业，紧紧抓住企业品牌发展的历史机遇，牢记习近平总书记提出的“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”即“三个转变”的重要方针，在品牌上发力，依托品牌管理，牢牢抓住“一带一路”和中国制造业高质量发展的契机，在实现跨越式发展的道路上谱写了新的篇章。中铁工业的品牌管理经验为中国国企如何进行战略品牌管理提供了有意义的探索。
As the birthplace of Chinese brand day，firmly grasping the historical opportunities of corporate brand development，keeping in mind General Secretary Xi Jinping’s proposal “Promote the transformation of Chinese manufacturing to Chinese creation，the transformation of Chinese speed to Chinese quality and the transformation of Chinese products to Chinese brands”——the important policy of “three transformations”，China Railway Industry exerts efforts on the brand. Relying on brand management，China Railway Industry firmly grasps the development opportunities of “Belt and Road Initiative” and high-quality development of Chinese manufacturing industry，so that it can write a new chapter on the road of achieving leapfrog development. China Railway’s brand management experience has provided meaningful explorations on how to conduct strategic brand management for Chinese state-owned enterprises.
