本章从政策、经济、社会和技术四个方面阐述了2014年银行卡市场的发展环境，分析了国内银行卡市场规模及变化，梳理了银行卡在发卡、受理、新兴业务及相关应用领域的支付创新，并预测了2015年支付行业政策、传统银行卡市场和创新支付的发展趋势。
This article describes the development environment of bankcard’s market from the political，economic，social and technological factors in 2014，analyses the size and change of the domestic bankcard market，sorts out the payment innovation of bankcard in the issue，acceptance，new services and related applications fields. Finally，the paper analyses the regulatory policy of payment industry，traditional bankcard’s market and the development trend of innovative payment in 2015.
