澳门旅游消费通过刺激内需与外需共同拉动经济增长,其关联效应显著,是激活特区经济,实现可持续发展的重要手段。2016年首三季旅客消费水平止跌回稳,出现本轮经济调整以来的首次正增长。其中,中国内地游客是来澳消费的主力军,人均消费金额远高于海外游客,对本轮消费反弹的贡献最大。本文通过回顾2016年澳门旅客消费(不含博彩业)的现状与特征,讨论制约旅客消费发展的因素并提出相应对策。澳门必须直面现存旅游消费供给模式的短板,配合国家顶层战略设计,积极采取相应对策,如此才能获得经济的可持续增长。
Tourism consumption in Macau propels economic growth by stimulating domestic and external demand,which is an important means to activate the special economic zone and economic development. The linkage effects are remarkable. The consumption level of tourists bottomed out in the first three quarters of 2016,giving positive growth for the first time since the current economic adjustment. The mainland tourists remain the main force of consumption as their per capita consumption appears to be much higher than others,scoring an indispensable role in boosting consumption. This paper reviews the status quo of Macau tourists’ consumption(excluding the gaming industry)in 2016,analyzes the related reasons,discusses the factors that restrict the development of tourist consumption and puts forward the corresponding solutions. Macau should face up to the shortage of the existing tourism consumption supply mode,dovetail with the national top-level strategic design,and actively take the appropriate strategies to achieve sustainable growth.
Keywords: | ConsumptionMacauConsumption Satisfaction |