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新发展格局下中国旅游服务贸易的发展特征与路径探析

文章摘要

传统的旅游服务贸易的产品和结构已经无法适应国际日益激烈的竞争,如何发展中国旅游服务贸易已经成为亟待解决的问题。新冠肺炎疫情严重阻碍了国际旅游服务贸易发展的进程,出入境旅游近乎完全停滞,中国国内旅游服务贸易商遭受重创。从时空维度分析中国旅游服务贸易发展特征,识别中国旅游服务贸易发展中存在的问题并提出相应建议,有助于促进中国旅游服务贸易发展,进而提升中国国际旅游形象和旅游地位。特别是在疫情防控常态化的背景下,加快形成以国内大循环为主体、国内国际双循环相互促进的新发展格局,研究旅游服务贸易行业如何应对旅游者的新消费形式与消费理念显得十分必要。随着后疫情时代的到来,中国旅游服务贸易发展一方面要适应疫情防控常态化的环境,做好长期处于无法大规模恢复出入境旅游状态的准备,积极协调各方资源来调整自身结构,加强对外沟通和合作,以适应国际环境的巨变;另一方面还要不断地加强自身能力建设,积极寻求企业的转型发展、创新发展。

Abstract

The products and structure of the traditional tourism service trade have been unable to adapt to the increasingly fierce international competition. How to improve the tourism service trade has become an urgent problem in China. The outbreak of the COVID-19 pandemic has severely hindered the development of international tourism service trade,and inbound and outbound tourism has almost completely stagnated. Hence,this paper aims to analyze the temporal and spatial characteristics of China’s tourism service trade and identify its problems,which will help optimize the development of the country’s tourism service trade and enhance the international tourism image and tourism status. In particular,in the context of the normalization of epidemic prevention and control,it is important to accelerate the formation of a new development pattern in which the domestic cycle is the main body and the domestic and international dual cycles promote each other. It is necessary to study how the tourism service trade should deal with tourists’ new consumption patterns and consumption concepts. With the advent of the post-pandemic era,on the one hand,we must adapt to the normalized environment of epidemic prevention and control,be prepared for long-term failure to restore inbound and outbound tourism on a large scale,actively coordinate resources from all parties to adjust their own structure,and strengthen external communication and cooperation to adapt to the dramatic changes in the international environment. On the other hand,it is of significance for firms to promote the productivity,and actively seek the transformation and innovative development.

作者简介
厉新建:厉新建,北京第二外国语学院旅游科学学院教授、博士生导师,研究方向为旅游经济发展战略、对外旅游投资等。
宋昌耀:宋昌耀,北京第二外国语学院旅游科学学院讲师,研究方向为旅游经济与区域经济。
刘国荣:刘国荣,曼迪匹艾(北京)科技服务有限公司助理编辑,研究方向为旅游经济与旅游集团。
陶志华:陶志华,北京第二外国语学院旅游科学学院2020级硕士研究生。
李兆睿:李兆睿,北京第二外国语学院旅游科学学院2019级硕士研究生。