“一带一路”倡议的持续推进为首都演艺品牌的国际化之路提供了历史机遇，全球新冠肺炎疫情却对演艺行业造成极大冲击。本文基于对“一带一路”与首都演艺品牌国际化内涵及关系的梳理，系统分析“一带一路”背景下2020年首都演艺品牌国际化的时代特征及现实困境，并相应提出首都演艺品牌实现国际化的发展路径，包括增强文化自信，打造特色首都演艺品牌；推动演艺交流，搭建数字化国际传播平台；借助演艺外交，拓展多领域的对话合作。
The Belt and Road has brought opportunities for the internationalization of capital’s performing arts brands. However，COVID-19 has had a great impact on the performing arts industry. Based on the analysis of the connotations and relationship between B&R and the internationalization of capital’s performing arts brands，this paper systematically analyzes the characteristics and realistic straits of the internationalization of capital’s performing arts brands in the context of B&R in 2020. It also proposes the corresponding development methods of the internationalization of performing arts brands in Beijing：enhancing cultural self-confidence and building characteristic capital’s performing arts brands，promoting exchanges of performing arts and building digital international communication platforms，and using performing arts diplomacy to expand communication and cooperation in multiple fields.
