随着数字化技术的迅速发展,创意设计产业作为文化产业的重要组成部分,与经济社会生活各方面的联系也日益密切。在首都“四个中心”功能建设进程中,促进首都创意设计产业规模的持续扩大和对外贸易的高质量发展是增强城市国际竞争力、加快传播中国优秀传统文化的重要举措。目前,北京创意设计产业区域特色日益突出,与相关产业不断融合,对外贸易发展迅速,但仍存在知识产权保护力度不足、高端创意设计人才匮乏、创意设计产品同质化严重、创意设计与相关产业深度融合有待加强等方面的问题。为此,本文从健全法律法规、优化人才培养机制、提高企业创新能力、完善创意设计扶持政策等方面提出了相应的对策建议。
With the rapid development of digital technology,the creative design industry,as an important part of the cultural industry,has become increasingly closely related to all aspects of economic and social life. In the process of building the capital’s “four centers” function,promoting the continuous expansion of the capital’s creative design industry and the high-quality development of foreign trade is an important measure to improve the city’s international competitiveness and accelerate the spread of China’s excellent traditional culture. At present,the regional characteristics of Beijing’s creative design industry have become increasingly prominent,continuously integrated with related industries,and foreign trade has developed rapidly. However,there are still insufficient intellectual property protections,lack of high-end design talents,serious homogeneity of creative design products,and insufficient creative design radiation driving effects. Aspects of the problem. To this end,this article puts forward corresponding countermeasures and suggestions from the aspects of improving the intellectual property protection system,optimizing the training mechanism of design talents,improving the innovative capabilities of enterprises,and improving the creative design support policies.