中国电影经过百余年的发展历程，不仅培育了蓬勃发展的中国电影票房市场，同时也在向着国际化方向积极努力。与国内电影市场相比，中国电影的海外传播之路仍旧艰难。一方面，中国电影的国际影响力没有达到与中国综合国力相匹配的地位，另一方面，中国电影仍未获得海外电影市场的广泛认可。本文将从大数据视角，分析中国电影海外口碑和市场票房现状，总结中国电影国际化发展面临的主要问题，并提出相应的建议。
Chinese films have a history of more than 100 years. Not only the box office market of Chinese films has been booming，but also internationalization is an important development trend of Chinese films. Compared with the domestic film market，the overseas development of Chinese films is still hard. The international influence of Chinese films has not reached the match level with China’s synthetic national power. On the other hand，Chinese films have not been widely known by the global film market. This paper will analyze the present situation of overseas reputation and box office of Chinese films based on the perspective of big data analysis. Find out the main problems of the internationalization of Chinese film，and put forward the relevant suggestions.
