长期以来,中国功夫都是中华传统文化海外传播的重要代表,无论是功夫电影、功夫演艺、功夫图书,还是在世界各国落地的大量功夫学习以及健康养生机构,都在海外群体中产生了巨大的影响,也具有可观的贸易价值。同时,中国功夫的海外传播和对外贸易也面临着诸多的问题。本报告通过分析中国功夫在海外传播的典型案例,总结其在对外传播和贸易实践中的特征与优势,并提出针对性建议,以期为中华传统文化的国际化发展提供更加有价值的方案。
Chinese KungFu has always been an important representative of the overseas dissemination of Chinese traditional culture,it includes KungFu movies,KungFu Performance arts,KungFu books,KungFu schools and health care institutions in various countries around the world. KungFu has not only great influence,but also a great deal of trade value around the globe. At the same time,the overseas dissemination and international trade of Chinese KungFu are also facing many problems. This paper introduces the typical cases of Chinese KungFu around the globe,and summarizes its characteristics and advantages on the overseas dissemination and international trade. Finally,this paper puts forward some targeted suggestions to provide more valuable solutions for the international development of Chinese KungFu.