2020年是国际文化旅游服务市场充满挑战的一年。在新冠肺炎疫情的冲击下，国际文化旅游服务贸易中断，全球旅游行业遭受重创，但支撑中国文化旅游服务市场长期趋势向好的基础仍然存在并且强劲。在疫情防控工作取得极大成就的条件下，中国旅游服务市场率先恢复，迎来弯道超车的好时机。然而在提升中国文化旅游服务贸易竞争力的同时，必须看到文化旅游服务的供给存在区域不平衡、产品形态较为单一、公共服务体系尚不完善等问题。在全球旅游业进入复苏转型期和变革发展期之际，中国应着眼于文化旅游服务市场及其贸易的长远发展，进一步推动供给侧结构性改革，切实提升中国文化旅游服务贸易的国际竞争力。
2020 was a challenging year for the international cultural tourism service market. Under the impact of the COVID-19 pandemic，the international cultural tourism service trade was interrupted and the tourism industry worldwide suffered heavy losses. However，there is still a strong foundation to support the long-term trend of China’s cultural tourism service market. Under the condition of great achievements in epidemic prevention and control，China’s tourism market takes the lead in the world’s recovery and ushers in a good opportunity to overtake on the curve. However，in order to enhance the competitiveness of China’s international cultural tourism service trade，we must see that there are some problems in the supply of cultural tourism services，such as regional imbalance，single product form，imperfect public service system and so on. As the global tourism industry enters the period of recovery，transformation and development，China should focus on the long-term development of the cultural tourism service market and its trade，further promote the supply side adjustment and reform，so as to effectively enhance the competitiveness of China’s cultural tourism services.
