本报告主要基于2010～2019年的数据重点分析了新冠肺炎疫情前后图书版权对外贸易的特征、机遇与挑战，并据此提出对策建议。整体而言，图书贸易稳步发展，国际竞争力逐步提升；图书版权对外贸易逆差不断缩小，结构不断优化；疫情加速了出版的数字化转型，并影响了读者的阅读习惯；图书版权对外贸易的政策利好，展会在图书版权对外贸易中发挥了重要的平台作用。对标国际标准，回应时代发展要求，出版业有必要重视和发展专业出版，增强服务属性，强化出版和技术的深度融合，延长价值链，促进图书出版对外贸易提质增效。
Mainly based on the data of 2019 and 2020，this article focuses on analyzing the characteristics，opportunities and challenges of foreign trade of book copyrights before and after the epidemic，and proposes countermeasures accordingly. On the whole，the book copyright trade has developed steadily，the structure has been continuously optimized，and international competitiveness has gradually improved；the epidemic has accelerated the digital transformation of publishing and affected readers’ reading habits；policies are favorable for the book copyright trade，and exhibitions have played a important platform role in the foreign trade of book copyrights. In accordance with international standards and responding to the development requirements of the times，it is necessary for the publishing industry to pay attention to and develop professional publishing，enhance service attributes，strengthen the deep integration of publishing and technology，extend the value chain，and promote the quality and efficiency of foreign trade in book publishing.
